The Digital Landscape

It’s time to see what the internet has to offer! I went online to look around on the Jaswell’s Farm website: http://www.jaswellsfarm.com/index.php.  Immediately I noticed that “Experience Jaswell’s Farm” was at the top of the page in bright red font. It’s funny that my blog is called “Apple Picking Experience”. Jaswell’s and I have the same idea that farm life is an experience! Their slogan is “It’s all about family…yours and ours!” I really like this slogan. It shows that family is very important to Jaswell’s Farm. This makes a lot of sense because Jaswell’s has been a family owned farm since 1899. I had no idea that this farm has been around since 1899; it’s so amazing that Jaswell’s is still operating today! On the home page of their website there is some history about the farm. Jaswell’s Farm has been passed down from generation to generation which is why family is so highly valued. There is a picture of the farm stand on the home page. It makes the farm look inviting. There is also a slide show of pictures of children holding different foods, such as pumpkins, apples, blueberries. This suggests that family is important to Jaswell’s and that the farm is a child-friendly environment.  It also displays some of the food products grown on the farm. The background of the website is a fresh green color. This color automatically makes me think of freshness and the outdoors. The website creator definitely chose the background color to reflect the atmosphere of the farm. The website includes other pages such as a photo gallery of the farm, information on the farm stand and picking seasons, and there is even a page where it explains their delicious candy apples. The pictures on the website make the food look so appetizing. I’ll definitely have to get a candy apple when I visit the farm for my second set of field notes! This website definitely makes the viewer feel welcome! I feel like the more they talk about the history of their farm, the more I’m connected to their family. The Jaswell’s Farm website makes you feel happy!

I also searched “jaswells farm apple picking” and came across a blog called “The Rhode Less Traveled: A Rhode Island Blog”. (here’s the website if you want to check it out! http://therhodelesstraveled.com/2010/09/18/jaswells/ ) The first thing I see is a bright red apple, this really grabs my attention. While reading the blog post the author, Michele Meek, mentions that she heard about Jaswell’s Farm through a friend. Meek also mentions that her young daughter loved going apple picking. This shows how family oriented this subculture really is. Additionally, someone commented on the blog post and called Jaswell’s Farm “a nice, friendly family farm.” The blog post seems very genuine and exemplifies the idea that Jaswell’s is a wholesome family establishment.